Yesterday, on March 18, 2025, the embargo on publishing reviews for Assassin’s Creed Shadows was lifted. The ratings from journalists turned out to be quite positive, giving Ubisoft hope that it could regain its footing. However, this did not happen, and the French publisher continued to lose ground on the stock market.
Ubisoft’s stock price has been steadily declining and has now dropped below €13 per share. It is clear that for investors, high ratings for Assassin’s Creed Shadows alone are not enough. However, the situation could still change for better or worse once gamers deliver their final verdict on the new game.
At the moment, Ubisoft is experiencing a continuous decline in the stock market, having lost more than 75% of its value—from over €80 per share to the aforementioned €13. If the situation in France does not improve soon, the company may well be acquired by a larger entity.
